Startup Growth
The Build-In-Public Playbook for Founders
A complete framework for building in public without burning out — what to share, what to hide, and how to convert audience into revenue.
6 min read · May 20, 2026
Building in public is the cheapest distribution channel ever invented. It is also the most misunderstood. Done well it compounds; done poorly it is theater.
Share the work, not the wins
Screenshots of progress beat MRR victory laps. People follow founders who teach, not founders who flex.
Hide what hurts the business
Customer names without permission, security architecture, unreleased pricing — keep them private. Transparency is not recklessness.
Convert the audience with one CTA
Every fifth post should have a single call to action: waitlist, demo, or signup. The other four are pure value.
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